ACURA

Mood Roads experiential activation

When Acura asked for a big experiential idea that would go beyond VR, we came up with Mood Roads, a first-of-its-kind immersive thrill ride. Mood Roads combined a motion simulator with biosensory technology and real-time-rendered art and music to create unique experiences for each participant, based on their moment-to-moment emotional state.

Acura MDX social campaign

With the launch of the new 2017 Acura MDX, we created the first-ever series of linked Facebook Canvas units, allowing anyone who opened the ads to swipe and tap to explore the technology, design, safety, performance, and thrill of this luxury SUV.

We also tapped into Facebook’s new 360 video feature, building out a full-length music video for Beck’s single, “Wow,” and launching it with Acura-branded Google Cardboard VR goggles.