ACURA

Mood Roads experiential activation

When Acura asked for a big experiential idea that would go beyond VR, we came up with Mood Roads, a first-of-its-kind immersive thrill ride. Mood Roads combined a motion simulator with biosensory technology and real-time-rendered art and music to create unique experiences for each participant, based on their moment-to-moment emotional state.

The Mood Roads experience premiered at the 2017 Sundance Film Festival and was subsequently awarded a coveted FWA of the Day award.

Acura MDX social campaign

With the launch of the new 2017 Acura MDX, we created the first-ever series of linked Facebook Canvas units, allowing anyone who opened the ads to swipe and tap to explore the technology, design, safety, performance, and thrill of this luxury SUV.

We also created a unique user experience by working with Facebook developers to allow each storytelling unit to link to the others, thereby deepening engagement and helping us generate a 1190% increase in purchase intent.