HONDA

automobiles.honda.com

From brand stories to vehicle landing pages to shopping tools, the Honda autos website makes it easy to research, fall in love with, and buy a Honda. Over five years as a lead creative and associate creative director on the site, I helped launch nearly every model in the Honda lineup; built content systems to help users explore and compare vehicles; and distilled complex technologies down to their everyday benefits.

Rugged Capability Brand Story

Honda SUVs and trucks feature some of the most advanced capabilities out there. As part of the brand’s “Rugged” campaign, my team created an interactive page to show how these vehicles can take on virtually any challenge, thanks to ingenious engineering and all-terrain testing.

Conquesting Pages

In conjunction with conquesting digital media campaigns, we created landing pages to highlight Honda models’ competitive advantages as demonstrated in Car and Driver testing. I directed creative for several of these efforts, working closely with our strategy director and the Car and Driver editorial team to craft winning narratives for each vehicle.